Build credibility with .trust

70% of consumers believe brand trust is more important than ever.

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Use .trust to promote meaningful engagement with customers:

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Establish authenticity

80% of consumers rank authenticity as the most influential factor in brand loyalty

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Emphasize privacy

89% of consumers avoid businesses who do not prioritize data privacy

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Encourage customer dialogue

82% of consumers read online reviews, of which 97% read company responses

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Amplify social responsibility

64% of consumers select businesses according to their social stances

.trust transcends language & culture

The English word “trust” is understood worldwide, and most frequently used in North America, United Kingdom, Germany, Japan, China, and India.

To reach local audiences, pair .trust with domains in the official languages of 190+ countries and territories, such as:

.trust domains are available now

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